Guerrilla marketing is here to stay

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We received so much publicity every day, so many brands that try to sell their products, it is time that we have installed a spam filter ourselves to ignore everything that we consider ordinary and generally unoriginal, pointless or completely unnecessary for our lives. And here comes the time where creativity needs to be integrated of truth in advertising, where imagination has to go beyond itself and surprise, and for that, is the guerrilla marketing.

Forget about prejudice, stereotypes, constraints and stomp. You have to propose things that offended, that somehow, break than expected and attention, that is what has created the marketing.

The term was coined Guerrilla Marketing in 1984 by Jay Conrad Levinson in a book with the same name. Here, Levinson gives tips and aggressive weapons for use by small businesses with limited financial resources.
Environmental marketing features described by the same Levinson are:

• It is designed for small businesses on a budget.

• Should be focused on human psychology, rather than experience. Experience is an acquired skill through repetition and perseverance to accomplish a task. Guerrilla marketing is about creating something new.

• Instead of money, the main investment is the imagination, time and effort itself. It's cheap, but requires who does it.

• You must create new relationships, but focus on those already created. 80% of profits come from 20% of customers. Generally these are the ones that already have brand loyalty and repeat purchases also are one of the best marketing tools.

• The use of traditional marketing and technology to get the message across. Give use all available resources, guerrilla marketing is not acting alone. Need a good platform from which sustained.

It has long ceased to suffice a simple ad in a newspaper or a small spot on a television advertising. Now we have to be everywhere on the site that you think is rare and probably the most common, among other social networks. But there are many ways to get attention and get them some examples, including the final video.

• The message of caring is most effective if limits jumps its own borders. Simple and brilliant mind and direct more effectively than capping.

• Give me a hand! Simple, cheap and brilliant. Greenpeace needs to send emotional messages that penetrate the brain of a consumer increasingly cold.

• Tile ¿dirty? Remember that once were white? The Crest brand took the opportunity to remind consumers the benefit of the product.

• Never in life had a bump as useful use. Jeep was found one that is amazing ...

• Who has not wanted to kill the bird that you decorated the car without you being asked? Well, why not take that feeling to remind consumers that there is a car wash that has a sense of humor?

Happy guerrilla theories for all!

Lisset

Sources: Official Site of Guerrilla Marketing , Therror and Youtube .

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