One of the services most customers are asking us lately, is to create a fan page on Facebook and is at a glance to know why.
With 600 million users worldwide, a figure that continues to grow today, Facebook is one of the top destinations today that influence the digital identity, entertainment, information source and distribution of content. Facebook is full of excellent opportunities to reach people around the world.
Like it or hate it, Facebook has become one of the most important sites in the network, is currently the second most visited site on the web and is used by a high percentage of the online population. Facebook has become an almost universal social network serves both as the personal needs of business and this can do wonders for promoting and marketing your business, product or service. It has become an integral element of a web presence for your business and help attract an audience that otherwise might not be able to attract to promote your business.
An average user spends more than 55 minutes per day on Facebook. So consider this: your customers and your audience will not come to your website every day, but it will also on Facebook, either to do something personal or professional, which will always be interesting is you there to call attention to what you offer.
Besides the above, a Facebook fan page offers the following advantages:
1. The fan pages are visible even to those who do not have a Facebook profile account. If you send a Twitter message or email with a link, anyone can view the page.
2. The fan pages are indexed off of Facebook. That is, if someone does a search of your company, this is one more link that appears.
3. Not sure what your target market? Facebook pages can help you realize it. Each page has statistics on who your followers and who is participating. It will tell you if a male or female, your age, where they are, and so on.
4. Allows users to spread their word and their product. Social media used to build trust over time, and Facebook is a great way to do that.
5. Allows you closer to your audience. Humanizing the person and the company through their messages. It shows them that are there in the same reality every day.
6. Maybe you as a public or company not immediately win a lot of extra money simply by having a fan page on Facebook. A page on Facebook does not guarantee this, but it will start building a reputation, his name will grow as they become aware of their services and products and know what people think of you and your company. You in return, I can always know what they can offer what you can do for them and they will correspond with their confidence, their ideas, because you're there, near them, using the same network that them both for many things like that because it feels equally at his computer to share everything with your friends, you, in a sense, may be one of them too.
7. One of the main points on the welcome page on Facebook should be something you invite your audience to do something, either to subscribe to your newsletter, participation in a sweepstakes, download a file or request a free sample. Always keep the focus on promotions, events and products you are offering at that time, whether sales, offers, whatever.
8. The fan interaction goes beyond what is usually done in television, newspapers or radio. A Facebook fan page attracts admirers from around the world in a single meeting place where they can meet, exchange photos, ideas and participate in friendly discussions about your company and your products. His fans can access the community at any time from anywhere.
9. The Facebook page also serves to invite fans to events. You can easily create Facebook events and invite fans to a series of events both live and virtual. You can invite fans to meetings in major cities or contest or get a virtual book signings, etc.. You can even invite them to watch a television program in which you or your company will appear.
10. Thanks to the "Like" our friends, we know hundreds of companies and products that did not know and you are only one click away from us. What's really interesting is that none of these friends have paid to promote the corporate pages, but they do because yes, because the product or the company, I really like. A fan page on Facebook has the potential to reach millions of people with little cost. And that, in these times of economic crisis is not negligible.
We received so much publicity on a daily basis, so many brands that try to sell their products, it is time that we have installed a spam filter ourselves to ignore everything that we consider ordinary and generally unoriginal, pointless or completely unnecessary for our lives. And here comes the time where creativity needs to be integrated truth in advertising, where imagination has to go beyond itself and surprise, and for that, is the guerrilla marketing.
Forget about prejudice, stereotypes, constraints and stomp. You have to propose things that offended, that somehow, break than expected and attention, that is what has created the marketing.
The term was coined Guerrilla Marketing in 1984 by Jay Conrad Levinson in a book with the same name. In this, Levinson gives tips and aggressive weapons to be used by small businesses with limited financial resources.
The characteristics of environmental marketing, described by the same Levinson are:
- It is designed for small businesses on a budget.
- Should be focused on human psychology, rather than experience. Experience is an acquired skill through repetition and perseverance to accomplish a task. Guerrilla marketing is about creating something new.
- Instead of money, the main investment is the imagination, time and effort itself. It's cheap, but requires who does it.
- You must create new relationships, but focus on those already created. 80% of profit comes from 20% of customers. Generally these are the ones that already have brand loyalty and repeat purchases, they are also one of the best marketing tools.
- The use of traditional marketing and technology to get the message across. Give use all available resources, guerrilla marketing is not acting alone. Need a good platform to stand on.
15/07/2010 by Pure Marketing Writing
Social media is trendy. We all talk about them, but there are still many managers who are considering introducing or not the 2.0 in their strategic plans.
Although some companies are already in it, and are developing interesting campaigns in the network, others are still afraid and are reluctant to jump to 2.0 and others lack only one last push to dive into this exciting field.
For the undecided, Best Relations has collected 1 meter for reasons to be in social media, 100 data to dispel any doubt about the desirability of integrating the 2.0 in the strategic communication plans of any company.
Here we highlight some of these reasons for being in Social Media
- Companies that use social media outperform the competition in revenues and profits.
- Only 14% of the population rely on advertising claims
- 25% of the search results of the 20 companies in the world are links to content created by users outside of those companies.
- Social media requires less investment than conventional advertising.
- Internet overtakes TV as a medium used by the Spanish.
- 85% of Internet users have ever changed your purchasing decision based on an opinion or comment that you have read on the Internet, buying decisions are forged from what people say online.
- Be the first can be risky, but the latter can be even harder.
- Spain is one of the countries with the highest internet penetration, with over 25 million users.
- Over 60% of Spanish households have personal computers and portable acquisition continues to grow very quickly.
- Spanish users spend an average internet 13.6 hours per week.
Guerrilla Marketing: Cheaper, more fun, smarter ....
Source: Pulse. Telefónica.
By Ildefonso Garcia
The guerrilla marketing is what the power of imagination to French students May 68. Or, for an example of the proverb, if hunger sharpens wit, this should be the embarrassment now unblock advertising that makes us reject the conventional marketing as part of a noise that we have become accustomed.
We talk about guerrilla marketing, a term coined by the American publicist Jay Conrad Levinson in his book Guerrilla Marketing, published in 1984. Basically, this is a promotional track, compared to the high budgets of major campaigns, advertising strategies bet looking surprisingly low cost with a riot of wit and imagination that runs from mouth to mouth and, above all, client a customer.
The search for the impact happens to have open eyes to the seemingly barren landscape of our everyday surroundings. A sharp mind can see at a stoplight, a zebra crossing, a paper, a hole in the pavement of the road or simply cards with which invites the submission of a product, a great opportunity to boost sales .
This is just adding a piece to this support, a message or other discordant element to transform that object or action on something shocking.
