Author: By Julio César Fernández and Apple .
Success is the name of this new invention from Apple and that comes from the hands of the web Pantently Apple. 's invention shows us something like the concept already used by another application that is not Apple. We refer to Bump , this great application that just shake two iPhone or Android phones, both connect and securely exchange data (including from one to another without being two of the same operating system).
The patent shows a system for exchanging information wirelessly and securely between two different devices that could be not only iPhone, but iPod, Macbooks, Blackberrys, cameras or even medical equipment. Additionally, this technology would apply to a new type of device that Apple classifies as a computer back, it could refer to Apple's latest patent from the smart bike.
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Daily received much publicity, so many brands that try to sell their products, the time has come where we have installed a spam filter ourselves to ignore everything that we consider ordinary and generally unoriginal, pointless or wholly unnecessary for our lives. And here comes the time when the creativity has to integrate truth in advertising, where the imagination has to overcome itself and surprise, and for that, is the guerrilla marketing.
You have to forget the prejudices, stereotypes, constraints and stomp. You have to propose things that fall away, that somehow, break the expected and attention, that is what has created the marketing.
Guerrilla Marketing The term was coined in 1984 by Jay Conrad Levinson in a book with the same name. In this, Levinson gives aggressive tips and weapons to be used by small businesses with limited financial resources.
The characteristics of environmental marketing, described by the same Levinson are:
- It is designed for small businesses on a budget.
- Should be focused on human psychology, rather than on experience. Experience is a skill acquired through repetition and perseverance to accomplish a task. Guerrilla marketing is about creating something new.
- Instead of money, the main investment is your imagination, time and effort itself. It's cheap, but who does it require.
- You must create new relationships, but focus on those already created. 80% of profit comes from 20% of customers. Generally these are the ones that already have brand trust and repeat purchases, they are also one of the best marketing tools.
- The use of traditional marketing and technology to bring the message home. Give use all available resources, guerrilla marketing is not acting alone. Need a good platform from which sustained.
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Openbravo: web-based ERP solution for small and medium enterprises
Openbravo's ERP solution in a web environment for small and medium enterprises has exceeded 1.7 million downloads. During the first half of 2010, the monthly number of new downloads have increased significantly, to earn a 320 percent increase in just five months.
It has also seen a strong increase in demand Openbravo Professional Edition, the commercial version of Openbravo ERP solution that enables small and medium enterprises have a lower cost of the benefits of this solution in Free Software, such unique functionality , professional support, guarantees and access to updates and improvements certified. The modules and extensions of the ERP solution, available through Openbravo Exchange (marketplace solutions and services for production environments, designed as extensions of Openbravo ERP), have also recorded a notable increase. It currently has 160 different modules, 40 percent more than in early 2010. Some of the most popular solutions for industries such as hotel management and fashion as well as functional extensions to the management of sales or transactions "inter-company."
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Six months after the astronaut could send TJ Creamer first Twitter message directly from the International Space Station has successfully tested the first router located in the space capable of transferring large amounts of data at high speed.
Designed by Cisco, the worldwide leader in networking for the Internet, the router IRIS (Internet Routing in Space) is different from other satellite communications technologies that can transfer a huge amount of information to multiple receivers located on the ground in a single step eliminating the need to pass through tele-ports and significantly increasing the download speed.
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